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Outlining The New Price Transparency Rule For Health Insurers

October 21, 2022, by New City Insurance

healthcare cost calculationsHealth spending has skyrocketed over the last several decades. According to Peterson-KFF Health System Tracker, health spending totaled about $1.4 trillion in 2000, tripling to approximately $4.1 trillion in 2020. Many policymakers and industry experts theorize that improving the transparency of health-care prices will motivate consumers to do their research before purchasing health insurance to lower their overall health-care spending.

Due to a new price transparency rule that went into effect on July 1, 2022, health insurers are now required to disclose the negotiated prices that they pay to facilities and physicians for each service and item provided. This federal rule follows a previous rule from January 1, 2021 that required hospitals to disclose negotiated prices for services and items.
Learn more about this new price transparency rule for health insurers in the US and what it could mean for the future of health plans.

Price Transparency Key Disclosures

Insurers generally negotiate prices for services and items that are provided by facilities and physicians within their networks. These negotiated prices can vary among insurers with some charging significantly more than others for the same services. The price that an insurer pays can also vary. With complexities in pricing, consumers typically have to wait until they receive their bill to understand how much they owe.

Health plan price transparency is important as it helps consumers better understand the cost of a covered service or item before receiving care. With the new price transparency rule, most group health plans or issuers of individual or group health insurance are now required to post pricing information that can be used by third parties, such as app developers or researchers, to better help consumers understand the costs of health care.

Additional requirements are expected to go into effect starting on January 1, 2023, and again on January 1, 2024. These new release dates are expected to provide consumers with additional transparency into pricing information, enhancing their ability to shop for health care that they can afford and that meets their unique needs. This information should provide consumers with more insight as to what their health insurance will pay for when they see doctors that may or may not participate in the insurer provider’s network.

Complying With The New Federal Transparency Rule

medical benefits conceptRising health-care costs are a common concern among employers. The release of the new federal transparency rule has the potential to lower the medical cost trend in 2022 going forward, resulting in cost savings for both employers and consumers.

Health plans and plan sponsors were required to publish public machine-readable files by January 1, 2022 that show prescription drug pricing, in-network rates and out-of-network allowed amounts. By January 1, 2023, an internet-based self-service tool that lists personalized, out-of-pocket cost estimates, as well as other essential price-related data, must be provided. By January 1, 2024, this self-service tool must be expanded to cover all services, items, and prescription drugs.

It is the responsibility of the health plans and plan sponsors to ensure that these requirements are met and to create a communication plan with pharmacy and medical issuers to ensure access to the required data in a timely manner.

Many employers are choosing to modify their contracts with pharmacy and medical issuers to streamline these processes. Even self-insured employers that choose to contract with pharmacy or medical plan issuers are required to meet these transparency requirements.

A New Financial Tool Built Into The Rule

Many health insurers throughout the nation are preparing to comply or already comply with the new federal transparency rule. However, it is not clear how many health plans will ultimately comply with the Transparency in Coverage final rule. Health insurers and various observers within the industry will also be on the lookout for how health insurers use a new financial tool built into the rule which is designed to motivate consumers to pick low-cost, high-value physicians, hospitals, and health-care providers.

With the implementation of this new rule, the US Department of Health and Human Services (HHS) will allow health insurers to offer incentives, such as lowering or waiving deductibles or co-payments. These incentives will be used to encourage consumers to shop for services from higher-value, lower-cost providers. When these types of incentives are utilized, health plans can provide enrollees with a portion of the savings. The savings shared with enrollees can also be included in their medical-loss ratios (MLR), in addition to incurred claims and other costs related to improving health care.

Health insurers have paid out millions of dollars in rebates to consumers since the MLR rules were first established in 2014 with the Affordable Care Act (ACA). Many observers in the industry reveal that health insurers are likely to accept the option to reduce what they pay under the current MLR rules while still incentivizing consumers to pick higher-value, lower-cost hospitals and healthcare providers.

How Will Health Plans Define High-Value Providers?

health cpt codesOne of the biggest concerns surrounding the new price transparency rule for health insurers is how health plans will define high-value providers. Defining value in the health-care industry can be complicated as what is deemed valuable can differ from person-to-person.

Value is generally linked to what a consumer is willing to pay for a particular service or item. It is often defined as the combination of quality of care that a person receives for the price that they are willing to pay. Some consumers will choose a hospital or health-care provider based on quality and are willing to pay a higher price for quality health-care services, while other consumers will opt for a lower-cost hospital or provider.

With the new health plan transparency rule, hospitals are now required to post what they charge for services and health care, meaning insurers will be able to see exactly what their competitors pay. This transparency across health plans will result in greater competition and most likely less variation in what insurers pay. The exception to the new rule is health insurers that were grandfathered in under the ACA, as well as health plans that offer non-grandfathered health insurance coverage in both group and individual markets. These plans are marketed to consumers by insurers or agents and not sold on the ACA exchanges.

More Completion And Less Variation

With the new price transparency rule for health insurers, consumers can make more informed decisions regarding their health care and more accurately compare costs between different providers. The federal rule applies to a wide range of health-care services, such as blood tests, prescriptions, and hospitalizations.

The services covered by the rule will continue to expand over the next two years. By early 2023, all health plans are required to share the costs of the 500 most common health-care services and items, and by early 2024, all health plans must make the costs of all covered services and items public.

All insurance plans are also required to provide an explanation of benefits (EOB) statement, along with an estimate of any out-of-pocket costs charged for health-care services. This statement and estimate must be provided to consumers before the services are rendered so that consumers know what their out-of-pocket costs will be before receiving treatment.

With greater transparency across facilities and providers, there is likely to be less variation in cost. This means that consumers will have more options when making important health-care decisions due to fewer financial limitations. Insurers are required to update costs on their EOBs a minimum of once per month to maintain accuracy, ensuring that consumers are given complete transparency at all times.

Making Price-Comparison Information Available

healthcare cost cocneptThe requirements under the new price transparency rule will give consumers the tools they need to access insightful pricing information through their health plans. With the release of public machine-readable files from insurers that showcase what they pay for covered services and items to in-network providers, as well as billed charges from out-of-network providers and the allowed amounts that insurers pay, consumers will be better equipped to make informed decisions about their health care.

Hospitals are also required to provide individuals with a convenient price-comparison tool that can be accessed via the internet. This tool will allow consumers to receive an estimate of what they can expect to pay out-of-pocket for a particular health-care service or item from a specific provider or group of health-care providers for any of the 500 services or items currently covered by the rule.

Consumers can also request that insurers make price-comparison information available to them. According to HHS, failure to make this information available could result in fines of up to $100 per day for each affected individual or each violation.

How New City Can Help

With changes being made to health plans and more on the way, it is the responsibility of employers to share important information with their workforce regarding cost-comparison tools, employee options when choosing providers in their network, and billing procedures. Speaking with an experienced employee benefits consulting firm can provide valuable insight to better understand plan changes and to help employees avoid pitfalls like high health-care costs and surprise medical bills.

New City Insurance is a reputable employee benefits consulting firm that specializes in several key areas, including benefits consulting, compliance, insurance, and technology services. New City works hard to build custom plans with major carriers to enable employees to continue in their network while reducing costs and increasing coverage. To learn more about how New City Insurance can help your business, request a consultation online or call New City at 888.210.2765.

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New City Insurance
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Briar Schwartz
Briar Schwartz
05:38 10 Apr 25
Working with the team at New City Insurance was a great experience, couldn’t recommend it enough. Being completely new to the insurance world, both Clayton and Eric were thoughtful and kind, and most importantly patient with my many questions. All in all 5/5 stars. Thank you New City!
Iris deBruin
Iris deBruin
03:24 10 Apr 25
The team at New City was incredible. Clayton walked me through every step, made everything easy to understand, and was always there when I had questions. I felt supported the whole way through—can’t recommend them enough!
Lea R
Lea R
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New City was outstanding from start to finish. Incredibly professional, responsive, and genuinely caring. They made everything easy to understand and completely stress-free. Couldn’t recommend them more!
Brooks Chiongbian
Brooks Chiongbian
21:21 07 Apr 25
I ran into an issue with our carrier and Nick got right to the bottom of things. He and his team were incredibly responsive and helpful, making what could have been a frustrating situation so much easier to handle. They really went above and beyond to make sure everything was resolved quickly and smoothly. I’m super grateful for their support and highly recommend New City Insurance to anyone looking for a team that truly cares about their clients!
Elizabeth Teposte
Elizabeth Teposte
23:35 02 Apr 25
My Experience with New City has been amazing. Team Eric has been great, especially Nicholas Rebis their follow up time is a 10/10. I'm currently helping an employee out with her questions and have been running to Nicholas, before I say bye to our team member, letting her know I will follow up as soon as I hear something, I see his response. Thank you to the team for making it easier for me to assist our employees during difficult times.
Chelsea Antczak
Chelsea Antczak
17:54 02 Apr 25
New City Insurance is an outstanding company that genuinely prioritizes its clients. They are professional, highly knowledgeable, and always delivers the best solutions. I highly recommend them to anyone seeking a trusted insurance advisor who truly has your back.
Stephanie Gillon
Stephanie Gillon
19:16 22 Mar 25
I'm here to tell the world to look no further in your insurance search! Seriously, this company is it. I am beyond impressed with the skill set of this team. They are extremely motivated and dedicated to helping their clients and offer top-tier service. I was treated with such care and professionalism throughout our entire interaction together. Thank you, Eric and team, for being so thorough, kind, and efficient while helping me find the lowest prices possible!
Roshaun LaForce
Roshaun LaForce
23:06 20 Mar 25
New City Insurance has such a great team. They genuinely care about their clients and make the whole process easy!
Alec Remington
Alec Remington
00:54 20 Mar 25
A great team of hard workers. My experience with them has been nothing but positive. Highly recommended.
Morgan Ostrander
Morgan Ostrander
16:00 19 Mar 25
Great team to work with! They lowered our costs and have provided excellent service.
Zach Baker
Zach Baker
15:19 19 Mar 25
Eric and the team at New City Insurance are truly top-notch. It’s clear they genuinely care about their clients and work hard to provide the best service possible. Their integrity and dedication really set them apart. Highly recommend!
Momo Furusho
Momo Furusho
13:24 19 Mar 25
New City is run by not just a competent team, but people who genuinely care about providing the best service possible. Eric Calciano is a gem!
Allie B
Allie B
19:34 04 Feb 25
Excellent service and support from start to finish! The NCI team is professional, responsive and truly cares about their customers.
Deana Hartland
Deana Hartland
16:04 14 Jan 25
These guys are great and definitely go above and beyond. We were overcharged for a surgery that my husband had in Aug 2024 due to the contract that they had with our health insurance. It was very difficult trying to work and deal with trying to get this refund back from the surgical hospital we went to. A lot of playing phone tag with them. My husbands HR team got "Nicholas" involved and OMG.....he just handled everything. He stayed in constant contact with me via email on every step of the way. Eventually he was able to get this money refunded that was $997. He has been on top of it from day one. I must say he took all of the stress off of me dealing with this situation during my working hours and went ABOVE AND BEYOND the call of duty. I am so happy they got involved and relived me from dealing with this and the stress it would've caused me. You will be very blessed working with a company such as this. Keep doing what your doing!
Justin Hoffman
Justin Hoffman
02:52 17 Oct 24
Always quick to respond. This team is up early and late.
Roger
Roger
16:30 30 Aug 24
Eric Calciano, is as sharp and knowledgeable about health benefits and insurance, as anyone I've ever come across. If you need any kind of benefits analysis I highly recommend him and his firm. He is easy to work with and highly professional.
Timothy Burke
Timothy Burke
04:02 30 Aug 24
I don't leave reviews often, but this one is well deserved and overdue. Clayton provided services to my company prior to his move into the insurance world a few years ago. Always being incredibly impressed with his talent and strong communication skills, I decided to switch our insurance broker and give New City a shot. That turned out to be a great move.The first year, Clayton actually jumped on a plane and flew from Oregon to California just to be onsite and administer open enrollment for my 45 employees. Clayton, Eric, Jeff, Brendan, and the entire team have been a pleasure to work with over the years. The communication, response time, and insurance knowledge is second to none in my opinion. A legitimate 10/10. They are great listeners and strive to really understand the needs of their customers.I'm very selective about giving referrals and making recommendations, but New City has never disappointed. If you are reading these reviews to help make your decision on selecting an insurance broker, this team is 100% a solid option. And if you don't believe me, just look at the other reviews.
Megan Ketter
Megan Ketter
19:48 28 Aug 24
Excellent customer service. Brendan and team are professional, timely, and so appreciated when navigating this complicated insurance world. Very thankfully for them! Highly recommended.
Ailene Chow
Ailene Chow
23:15 26 Sep 23
We have been working with New City Insurance since 2019 at the start of our company and has not look back since. They are responsive and proactive when it comes to advise and also market analysis on what's there in the marketplace. Unfortunately insurance benefits costs has been increasing yearly with differences in the percentage of increase . The New City folks reaches out months before the impending increase takes places and help relook into options or recommendations that they see fit. We were a company of 2 to now 7 permanent staff . While we are small , this company still takes care of us well.
Carol Zhang
Carol Zhang
04:29 06 Mar 22
As a rapidly expanding national media organization, the employee benefits strategy and administration that New City has provided us during our growth has been invaluable. They have been proactive about informing us of the different benefit strategies available to us as we grow as well as managing the additional compliance laws and reporting requirements at each stage of our growth.
Claudia Villalobos
Claudia Villalobos
20:14 03 Mar 22
New City Insurance made navigating through all the health insurances super EASY. Their documents are highly informative, professional, and easy to work with. Thank you for making the process of choosing a health plan so simple. You guys are THE BEST!
Philippe Salas
Philippe Salas
17:02 22 Feb 22
I never expected to have a good time talking to an insurance salesman, but let me tell you Brendan was quite the treat. He was very helpful explaining the options and has a wonderful sense of humor. I hope to speak with him every time I call.
Jennifer Polito
Jennifer Polito
17:15 09 Feb 22
Super easy enrollment process. Fast and friendly customer service. If you are looking for an insurance company that is there for you every step of the way I highly recommend New City Insurance.
Rocky Salas
Rocky Salas
23:46 07 Jan 22
So friendly, I hope to speak to him again in all my future insurance needs.
Rocky Salas
Rocky Salas
23:38 07 Jan 22
So friendly and soft spoken. I hope to speak to him again in all my future insurance needs.
Jose Brena
Jose Brena
13:20 06 Jan 22
Eric Calciano has been extremely helpful in finding and selecting the right insurance coverage for our company. With many options out there Eric assisted us on getting a low cost provider saving more than 20% than from our competitors and providing excellent coverage for our employees.
Anastasia Beaverhousen
Anastasia Beaverhousen
17:05 28 Dec 21
Signing up for insurance was quick and easy. Felicity Sundsboe
SFCC
SFCC
22:08 29 Nov 21
Jeff Stoltey and his team provide excellent customer service. Jeff has always provided my company SFCC with straightforward options. I went to a larger insurance company only to RUN BACK to Jeff at New City Insurance. I recommend them to anyone needing insurance without hesitation.
Kevin Luby
Kevin Luby
19:13 22 Oct 21
Quick, easy & informative. We were able to secure quality insurance for our small business on a tight deadline. Thanks for the help New City.
Theresa Ruybol
Theresa Ruybol
19:30 01 Jul 21
Eric was so great with us. He was very patient and kind as we are a newer smaller organization who is growing rapidly. With that said, we had made our inquiry, he had great rapid response and mostly had to wait on me. Any request that we made and/or questions we had, he was great answering and helping us understand. Then when we were ready for all documents and to move forward, Brendan helped with getting that together and the two of them worked their magic on New City's end to notify me of what was needed, assist me in that process and confirming that all was complete and approved for the coverage. I just want to say thank you all again so much, as insurance has always been confusing to me, and you all made that process go a lot smoother.Thank you
Andrea Ordendorff
Andrea Ordendorff
21:06 07 May 21
I've been working with both Clayton and Brendan for well over a year. As the purchase of our dental practice was delayed well over 14 months they both patiently supported me and continued to make themselves available. When we were officially ready to sign up they made the whole process seamless and super easy. This team is highly knowledgeable, professional, supportive, and efficient! I can't thank them enough for everything they've done.
T W
T W
22:32 30 Aug 20
I love New City Insurance. I never had a good experience dealing with insurance brokers until I started working with Brendan. He’s awesome! He is patient with me and takes the time to answer all my questions. I’m very grateful for all his help and hard work!
Mary Jane Deyette
Mary Jane Deyette
00:57 11 May 20
Jeff Stoltey is so awesome...even thru my company had only two employees, he took the time each year to research and find the best plan for us. The only reason I am leaving New City Insurance is because we no longer have any employees. Thank you Jeff
Alma Ortiz
Alma Ortiz
22:25 23 Feb 20
Brendan was awesome! I couldn't figure out how to pick my plan and he returned my call on a weekend to help me. Outstansing service!
jessica kavanagh
jessica kavanagh
19:53 13 Feb 20
Brendan was so helpful I definitely recommend him if you’re in need of good help and getting it done promptly. Thankyou so much again.
Tricia DeYoung
Tricia DeYoung
19:49 13 Feb 20
I was very thankful I inquired about this info. with Brendan. He was very helpful so I understand the benefits available much better now. Thank you Brendan.
B Bayer
B Bayer
17:43 24 Sep 19
NCI handled almost everything from start to finish. Clayton and Brendan made the plans easy to understand and walked me through the application process. They got me my ID numbers before my cards arrived so that I could keep an appointment I had already scheduled. My last broker wouldn't have done that. 5 stars!
Jessica Lehr
Jessica Lehr
03:36 07 Jun 19
Our staff was interested in a health plan, but we didn't know how beneficial a solid employee benefits package would be for our business to expand. We'd lose prospective employees because they had more options for their medical insurance which was sometimes more valuable than more pay. The New City team was amazing and gave us as many affordable options as possible so that everyone had their needs met.
Mike McClay
Mike McClay
19:36 03 May 19
My employer uses New City as their insurance broker, and I'm always amazed when I call in for assistance by how knowledgeable and attentive their staff is with my requests. Their online benefits platform makes selecting insurance plans pretty darn easy. I would highly recommend their services.
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