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How Colorado’s Healthcare Market Influences Employer Group Health Insurance Decisions

March 30, 2026, by New City Insurance

What You Will Learn: This article goes into detail about the current healthcare market in Colorado, which is a major pressure on group health insurance decision-making for businesses. We will review information that employers should know, including:

  • How market conditions influence insurance planning in Colorado
  • How to create a new workforce health strategy
  • How employee benefits consultants can help with planning and compliance

Businessman Covering Employee Figures with Hands Showing Group Health InsuranceDespite legislative promises, Colorado’s healthcare premiums continue to climb, with many employers seeing double-digit increases in their group health coverage. Business insurance strategies in 2026 and beyond will focus on reducing premium costs while addressing the needs of modern employees. For many businesses, the solution will be to sidestep the monopolies on care costs that legislators and hospitals have created and to find an alternative, more business-friendly insurance solution moving forward.

While this article provides a starting point for employers making insurance decisions, a local advisor with knowledge of Colorado’s compliance requirements and opportunities is your best resource for maximizing group health benefits and value in 2026.

The State of Employer-Funded Healthcare in Colorado

As many of Colorado’s employers know, inaction in Congress led to the state’s enhanced premium tax credits expiring in 2025. For the 225,000 residents affected, this will result in a premium increase of over 100%, doubling their healthcare costs and causing an estimated 75,000 residents to lose coverage completely.

For business owners new to the state or unaware of the benefits, these tax credits have lowered premium costs since 2021 and expired as of December 31, 2025. This means that employers in Colorado now have the difficult task of providing group health insurance without tax credits, in a state where premiums continue to rise.

Additionally, as healthcare becomes less affordable, individuals will place greater value on their coverage. They will select their positions and gauge their loyalty in large part based on the availability and quality of their coverage. In 2026, employers will need to find health insurance strategies that meet their workers’ needs and lower coverage costs in the absence of congressional action.

How Can Group Health Policies Help Manage Costs?

Even if business owners know the factors that have contributed to premium increases, they may not know how a modern business can recover from legislative mistakes and provide affordable, satisfactory health insurance for employees. Group health insurance plans, when properly implemented, could be the answer for many organizations.

What Are Group Health Insurance Plans?

Businessman Interacting with Group Health Insurance Plan InterfaceGroup health insurance plans can provide financial savings by spreading risk more evenly, without sacrificing essential services or tax advantages. The most significant advantage is the ability to customize the plan to your organization’s needs.

Under conventional retail plans, the carrier groups vendors, pharmacies, claims managers, and other administrators into the plan. This can be convenient and streamlined, but it leads to high overage costs because the internal management team isn’t customized to the organization’s specific situation. Some services may be too excessive, while others may be too limited.

With custom group plans, costs can be carefully managed by competitively shopping each role on the insurance management team. This also helps employees keep their options open with providers and facilities, since the plans aren’t tied to specific networks.

Traditional health insurance cost management strategies involve raising deductibles, reducing coverage, or removing services to achieve a balance of benefits and expenses. For modern employees, especially in Colorado, these cost-saving measures can result in a loss of satisfaction and company loyalty. Custom group plans help fill the gaps in the services each workforce needs.
Essential Takeaway: Custom health plans provide employers with ways to reduce premiums and expand their plan’s flexibility. This lowers the impact of cost claims on future price changes and helps both employers and employees achieve long-term stability in their benefits planning.

How Local Employee Benefits Consultants Can Help

Local benefits consultants will know the ins and outs of Colorado’s healthcare market, including the choices available to organizations based on their size, goals, and financial means. For example, organizations with fewer than 50 employees can take advantage of the Colorado Option, which may provide benefits at a lower cost.

Consultants can also help consolidate providers based on the workforce’s demographics and other needs. Their job is to evaluate your benefits’ performance, analyze claims data, and adjust coverage based on local, industry, and legislative trends. Planning, communicating, and implementing custom workforce health strategies can be difficult, especially given Colorado’s state lawmakers’ inaction, which has reduced healthcare affordability.

Local consultants provide the resources that executives need to approach their employee benefits planning strategy with an eye for compliance and affordability, without losing sight of what their employees need.

Connect With Employee Benefits Consultants in Colorado

Businessman Shaking Hand with Employee Benefits ConsultantAt New City Insurance, our benefits consultants recognize the challenges of providing employee coverage in Colorado. With so many external factors driving your costs, your organization could benefit from a team with experience in the Colorado healthcare market. We customize group health plans to help businesses consolidate provider networks, reduce unnecessary costs, and customize benefits to their workforce’s needs.

Contact our team and schedule a consultation to learn how our custom workforce benefits strategies can help you manage rising premium costs and increase employee satisfaction, even in a difficult legislative environment.

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Filed Under: Group Health Insurance

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Google Rating
5.0
New City Insurance
New City Insurance
5.0
Aleko Souliotes
Aleko Souliotes
00:58 05 Aug 25
New City Insurance is always looking out for their clients - they provide top-notch service and help save money by shopping benefits every year. It’s clear they genuinely care and work hard to find the best options
Peter Katkov
Peter Katkov
18:43 04 Aug 25
Jeff and his team are the absolute best in the business. They have a consultative and creative approach to the health insurance space for business owners and not only did we have significant savings, but their team and technology platform make administration a breeze. Glad I can have one less thing to worry about as a business owner.
Betsy H
Betsy H
18:40 06 Jul 25
New City Insurance made everything so easy to understand. The team was responsive, patient, and genuinely helpful from start to finish. They’ve definitely earned my trust.
Andreas
Andreas
18:33 06 Jul 25
Such a refreshing experience. The team at New City was professional, responsive, and made everything clear from the start. They went above and beyond! I would absolutely work with them again.
Rachel Starr
Rachel Starr
17:31 23 Apr 25
Eric and the team at New City Insurance really care about their clients. They provide incredible customer service and are readily available to answer questions and solve problems. I couldn't recommend them enough!
Briar Schwartz
Briar Schwartz
05:38 10 Apr 25
Working with the team at New City Insurance was a great experience, couldn’t recommend it enough. Being completely new to the insurance world, both Clayton and Eric were thoughtful and kind, and most importantly patient with my many questions. All in all 5/5 stars. Thank you New City!
Iris deBruin
Iris deBruin
03:24 10 Apr 25
The team at New City was incredible. Clayton walked me through every step, made everything easy to understand, and was always there when I had questions. I felt supported the whole way through—can’t recommend them enough!
Lea R
Lea R
22:46 09 Apr 25
New City was outstanding from start to finish. Incredibly professional, responsive, and genuinely caring. They made everything easy to understand and completely stress-free. Couldn’t recommend them more!
Brooks Chiongbian
Brooks Chiongbian
21:21 07 Apr 25
I ran into an issue with our carrier and Nick got right to the bottom of things. He and his team were incredibly responsive and helpful, making what could have been a frustrating situation so much easier to handle. They really went above and beyond to make sure everything was resolved quickly and smoothly. I’m super grateful for their support and highly recommend New City Insurance to anyone looking for a team that truly cares about their clients!
Elizabeth Teposte
Elizabeth Teposte
23:35 02 Apr 25
My Experience with New City has been amazing. Team Eric has been great, especially Nicholas Rebis their follow up time is a 10/10. I'm currently helping an employee out with her questions and have been running to Nicholas, before I say bye to our team member, letting her know I will follow up as soon as I hear something, I see his response. Thank you to the team for making it easier for me to assist our employees during difficult times.
Chelsea Antczak
Chelsea Antczak
17:54 02 Apr 25
New City Insurance is an outstanding company that genuinely prioritizes its clients. They are professional, highly knowledgeable, and always delivers the best solutions. I highly recommend them to anyone seeking a trusted insurance advisor who truly has your back.
Stephanie Gillon
Stephanie Gillon
19:16 22 Mar 25
I'm here to tell the world to look no further in your insurance search! Seriously, this company is it. I am beyond impressed with the skill set of this team. They are extremely motivated and dedicated to helping their clients and offer top-tier service. I was treated with such care and professionalism throughout our entire interaction together. Thank you, Eric and team, for being so thorough, kind, and efficient while helping me find the lowest prices possible!
Roshaun LaForce
Roshaun LaForce
23:06 20 Mar 25
New City Insurance has such a great team. They genuinely care about their clients and make the whole process easy!
Alec Remington
Alec Remington
00:54 20 Mar 25
A great team of hard workers. My experience with them has been nothing but positive. Highly recommended.
Morgan Ostrander
Morgan Ostrander
16:00 19 Mar 25
Great team to work with! They lowered our costs and have provided excellent service.
Zach Baker
Zach Baker
15:19 19 Mar 25
Eric and the team at New City Insurance are truly top-notch. It’s clear they genuinely care about their clients and work hard to provide the best service possible. Their integrity and dedication really set them apart. Highly recommend!
Momo Furusho
Momo Furusho
13:24 19 Mar 25
New City is run by not just a competent team, but people who genuinely care about providing the best service possible. Eric Calciano is a gem!
Allie B
Allie B
19:34 04 Feb 25
Excellent service and support from start to finish! The NCI team is professional, responsive and truly cares about their customers.
Deana Hartland
Deana Hartland
16:04 14 Jan 25
These guys are great and definitely go above and beyond. We were overcharged for a surgery that my husband had in Aug 2024 due to the contract that they had with our health insurance. It was very difficult trying to work and deal with trying to get this refund back from the surgical hospital we went to. A lot of playing phone tag with them. My husbands HR team got "Nicholas" involved and OMG.....he just handled everything. He stayed in constant contact with me via email on every step of the way. Eventually he was able to get this money refunded that was $997. He has been on top of it from day one. I must say he took all of the stress off of me dealing with this situation during my working hours and went ABOVE AND BEYOND the call of duty. I am so happy they got involved and relived me from dealing with this and the stress it would've caused me. You will be very blessed working with a company such as this. Keep doing what your doing!
Justin Hoffman
Justin Hoffman
02:52 17 Oct 24
Always quick to respond. This team is up early and late.
Roger
Roger
16:30 30 Aug 24
Eric Calciano, is as sharp and knowledgeable about health benefits and insurance, as anyone I've ever come across. If you need any kind of benefits analysis I highly recommend him and his firm. He is easy to work with and highly professional.
Timothy Burke
Timothy Burke
04:02 30 Aug 24
I don't leave reviews often, but this one is well deserved and overdue. Clayton provided services to my company prior to his move into the insurance world a few years ago. Always being incredibly impressed with his talent and strong communication skills, I decided to switch our insurance broker and give New City a shot. That turned out to be a great move.The first year, Clayton actually jumped on a plane and flew from Oregon to California just to be onsite and administer open enrollment for my 45 employees. Clayton, Eric, Jeff, Brendan, and the entire team have been a pleasure to work with over the years. The communication, response time, and insurance knowledge is second to none in my opinion. A legitimate 10/10. They are great listeners and strive to really understand the needs of their customers.I'm very selective about giving referrals and making recommendations, but New City has never disappointed. If you are reading these reviews to help make your decision on selecting an insurance broker, this team is 100% a solid option. And if you don't believe me, just look at the other reviews.
Megan Ketter
Megan Ketter
19:48 28 Aug 24
Excellent customer service. Brendan and team are professional, timely, and so appreciated when navigating this complicated insurance world. Very thankfully for them! Highly recommended.
Ailene Chow
Ailene Chow
23:15 26 Sep 23
We have been working with New City Insurance since 2019 at the start of our company and has not look back since. They are responsive and proactive when it comes to advise and also market analysis on what's there in the marketplace. Unfortunately insurance benefits costs has been increasing yearly with differences in the percentage of increase . The New City folks reaches out months before the impending increase takes places and help relook into options or recommendations that they see fit. We were a company of 2 to now 7 permanent staff . While we are small , this company still takes care of us well.
Carol Zhang
Carol Zhang
04:29 06 Mar 22
As a rapidly expanding national media organization, the employee benefits strategy and administration that New City has provided us during our growth has been invaluable. They have been proactive about informing us of the different benefit strategies available to us as we grow as well as managing the additional compliance laws and reporting requirements at each stage of our growth.
Claudia Villalobos
Claudia Villalobos
20:14 03 Mar 22
New City Insurance made navigating through all the health insurances super EASY. Their documents are highly informative, professional, and easy to work with. Thank you for making the process of choosing a health plan so simple. You guys are THE BEST!
Philippe Salas
Philippe Salas
17:02 22 Feb 22
I never expected to have a good time talking to an insurance salesman, but let me tell you Brendan was quite the treat. He was very helpful explaining the options and has a wonderful sense of humor. I hope to speak with him every time I call.
Jennifer Polito
Jennifer Polito
17:15 09 Feb 22
Super easy enrollment process. Fast and friendly customer service. If you are looking for an insurance company that is there for you every step of the way I highly recommend New City Insurance.
Rocky Salas
Rocky Salas
23:46 07 Jan 22
So friendly, I hope to speak to him again in all my future insurance needs.
Rocky Salas
Rocky Salas
23:38 07 Jan 22
So friendly and soft spoken. I hope to speak to him again in all my future insurance needs.
Jose Brena
Jose Brena
13:20 06 Jan 22
Eric Calciano has been extremely helpful in finding and selecting the right insurance coverage for our company. With many options out there Eric assisted us on getting a low cost provider saving more than 20% than from our competitors and providing excellent coverage for our employees.
Anastasia Beaverhousen
Anastasia Beaverhousen
17:05 28 Dec 21
Signing up for insurance was quick and easy. Felicity Sundsboe
SFCC
SFCC
22:08 29 Nov 21
Jeff Stoltey and his team provide excellent customer service. Jeff has always provided my company SFCC with straightforward options. I went to a larger insurance company only to RUN BACK to Jeff at New City Insurance. I recommend them to anyone needing insurance without hesitation.
Kevin Luby
Kevin Luby
19:13 22 Oct 21
Quick, easy & informative. We were able to secure quality insurance for our small business on a tight deadline. Thanks for the help New City.
Theresa Ruybol
Theresa Ruybol
19:30 01 Jul 21
Eric was so great with us. He was very patient and kind as we are a newer smaller organization who is growing rapidly. With that said, we had made our inquiry, he had great rapid response and mostly had to wait on me. Any request that we made and/or questions we had, he was great answering and helping us understand. Then when we were ready for all documents and to move forward, Brendan helped with getting that together and the two of them worked their magic on New City's end to notify me of what was needed, assist me in that process and confirming that all was complete and approved for the coverage. I just want to say thank you all again so much, as insurance has always been confusing to me, and you all made that process go a lot smoother.Thank you
Andrea Ordendorff
Andrea Ordendorff
21:06 07 May 21
I've been working with both Clayton and Brendan for well over a year. As the purchase of our dental practice was delayed well over 14 months they both patiently supported me and continued to make themselves available. When we were officially ready to sign up they made the whole process seamless and super easy. This team is highly knowledgeable, professional, supportive, and efficient! I can't thank them enough for everything they've done.
T W
T W
22:32 30 Aug 20
I love New City Insurance. I never had a good experience dealing with insurance brokers until I started working with Brendan. He’s awesome! He is patient with me and takes the time to answer all my questions. I’m very grateful for all his help and hard work!
Mary Jane Deyette
Mary Jane Deyette
00:57 11 May 20
Jeff Stoltey is so awesome...even thru my company had only two employees, he took the time each year to research and find the best plan for us. The only reason I am leaving New City Insurance is because we no longer have any employees. Thank you Jeff
Alma Ortiz
Alma Ortiz
22:25 23 Feb 20
Brendan was awesome! I couldn't figure out how to pick my plan and he returned my call on a weekend to help me. Outstansing service!
jessica kavanagh
jessica kavanagh
19:53 13 Feb 20
Brendan was so helpful I definitely recommend him if you’re in need of good help and getting it done promptly. Thankyou so much again.
Tricia DeYoung
Tricia DeYoung
19:49 13 Feb 20
I was very thankful I inquired about this info. with Brendan. He was very helpful so I understand the benefits available much better now. Thank you Brendan.
B Bayer
B Bayer
17:43 24 Sep 19
NCI handled almost everything from start to finish. Clayton and Brendan made the plans easy to understand and walked me through the application process. They got me my ID numbers before my cards arrived so that I could keep an appointment I had already scheduled. My last broker wouldn't have done that. 5 stars!
Jessica Lehr
Jessica Lehr
03:36 07 Jun 19
Our staff was interested in a health plan, but we didn't know how beneficial a solid employee benefits package would be for our business to expand. We'd lose prospective employees because they had more options for their medical insurance which was sometimes more valuable than more pay. The New City team was amazing and gave us as many affordable options as possible so that everyone had their needs met.
Mike McClay
Mike McClay
19:36 03 May 19
My employer uses New City as their insurance broker, and I'm always amazed when I call in for assistance by how knowledgeable and attentive their staff is with my requests. Their online benefits platform makes selecting insurance plans pretty darn easy. I would highly recommend their services.
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